2023 Census – It is about all of us

The main marketing campaign for the 2023 Census has now begun, Stats NZ said today.

Census Featured Image

24 January 2023

Excitement is building around the census with the roll out of ‘All of Us’ campaign encouraging people across the nation to be counted in the 2023 Census.

The New Zealand Census of Population and Dwellings is the only official survey of all people and dwellings in Aotearoa New Zealand. Census Day is on Tuesday 7 March 2023.

“With the census just six weeks away, we want to ensure that everyone in Aotearoa New Zealand not only knows about it but understand why they are being asked to be part of it,” Simon Mason, Deputy Government Statistician and Deputy Chief Executive Census and Collection Operations said.

“The 2023 Census is about us here today, about honouring those who came before us, and those who will come after us. This campaign and census are about showing and sharing who we are and the communities we represent.”

Data gathered through the census is used by communities, iwi, councils, businesses, and government to make important decisions about where to fund and locate services and infrastructure across the country.

“Census data is used to make important decisions that impact every person and community in Aotearoa New Zealand. The opportunity to be part of the census only comes round every five years. It is our chance to represent ourselves, our families, whānau, and communities to create change,” Mason said.

The census will be able to be completed online or on a paper form and is available in different formats. Households will start receiving their census forms from mid to late February.

Information about the census is available in 29 languages on the census website including New Zealand Sign Language videos. Information will also be available in Braille and as Audio files.

“There will be a lot of assistance available to help people complete the census. The aim is to ensure every person in the country has the information, formats, and support they need to take part and be counted by Census Day on 7 March 2023,” Mason said.

You can view the ads here:


Media enquiries: Please contact Census Communications at census.communications@stats.govt.nz or call 027 208 7771.

More information on the 2023 Census is available at www.census.govt.nz and www.stats.govt.nz/2023-census