Māori Resources
Hear why the census is important for hapori and whānau Māori, and find resources to promote it to others.
Māori Resources
Hear why the census is important for hapori and whānau Māori, and find resources to promote it to others.
Nau mai, welcome
Moko Tepania
"This is a call for everyone far and wide to fill out and take part in the Aotearoa Census.
Whānau, it's so important that well all complete our census forms this year. We can do it online, we can do it in-person. But what it means is we'll get the funding we need to get the services we deserve here in the North.
So, kia kaha tātou! Let's make it count. Everyone counts, kia kaha!"
Oriini Kaipara
"Māori mā, let's make it count!
It's census time, and it is important that we as Māori are seen in the numbers. We understand that some of us may be hesitant that our information is not secure, but all our information will be protected.
What are the benefits of taking part in the census? The important thing is that you and your whānau will be seen in the numbers, and those numbers will be used to make sure that the right resources go out to our whānau Māori, to the whānau across Aotearoa.
So, Māori mā, all of you, all of us! Let's make it count!"
Pere Wihongi
"Mauri ora e te iwi! Get up! It is census time.
Now for those of you who don't know what census is, it's basically a national survey collecting everybody's information so that our communities can get the resources that they need.
Now, it only takes literally 15 minutes, no longer than that, and you can actually do it online. So if you haven't already filled it out, go and do that right now! Go and fill it in! Especially if you are Māori.
Why? Because we need to be heard. We need to be seen, and we all count. Let's make it count!"
Tiki Taane
"Kia ora e te whānau, it's census time, and it's really easy to fill out either online or in person.
This kaupapa is important, whānau. For us to be seen and counted means more resources and opportunities for us, our whānau and our community.
Let's all be counted, because we all count. You know what to do cuz, just fill out the census!"
Bayden Barber
"Tēnā tātou e te iwi Māori, tēnā tātou ko taku iwi o Ngāti Kahungunu.
We really want to encourage everyone to take part in this year's census. We need you to fill in the census e hoa mā. Whether you are Ngāpuhi, Ngāti Porou, or Ngāti Kahungunu, your iwi needs to know who you are, where you are and how they can help you.
Let's all be counted!"
Tipene Harmer
"Kia ora e te whānau, we all know it's census time, time is running out. It's important that we come through and we support each other. If you've already done your forms - choice! Make sure we go and support our whānau to get through. It's important we have this information because we can't help you if we don't know where you are. Nō reira, E tū! Stand up! Be counted. Let's all be counted. That's us."
Mihi to Tātau Tātau o Te Wairoa
Atawhai Tibble from Stats NZ, and Leon Symes and Lewis Ratapu from Tātau Tātau o te Wairoa talk about why the census is important for Te Wairoa.
We are delighted and honoured to announce the partnership we have formed with ngā iwi me ngā hapū o te rohe o Te Wairoa - Tātau Tātau o Te Wairoa. This partnership marks an important milestone in our commitment to providing iwi and government with better data and insights to invest effectively and improve long-term outcomes.
Aunties and nannies
Kahurangi Naida Glavish, Moe Milne, and Annette Wehi talk about why the census is important.
Posters and social media assets
A3 posters with 2023 Census logo
A3 posters without 2023 Census logo
Be counted
Be counted - te reo Māori
Benefits of census

Social media graphic for Māori - Option 1 (PNG 1.3MB)
Post copy:
Remember when your Aunty would ask you to go and count all the manuhiri in the marae, so they could check they had enough kai and tables set up?
Well, census is a bit like that. If you don’t know how many of us there are, you cannot prepare or manaaki the people.
So whānau, if you don’t do your census, you are missing from the data. And we can’t plan for, or fund invisible whānau.
Support iwi to plan for our people by doing the census.
Start your census online at www.census.govt.nz or check out a support event in your rohe.
Call 0800 236 787 for help 8am – 5pm, 7 days a week until 30 June.
#GetCounted #2023Census #BeAGoodAncestor

Social media graphic for Māori - Option 2 (PNG 1.3MB)
Post copy:
Census is the only way we can count the number of people who kōrero Māori across Aotearoa.
Whānau, you can protect the future of our reo by doing the census. When we have good census data, we can monitor the health of te reo and gain more funding and resources toward language revitalisation.
Karawhiua! Do the census to support the kaupapa.
You can complete the census in Māori or English.
Start your census online at www.census.govt.nz or check out a support event in your rohe.
Call 0800 236 787 for help 8am – 5pm, 7 days a week until 30 June.
#ReoMāori #2023Census

Social media graphic for Māori - Option 3 (PNG 1.5MB)
Post copy:
Census is the main way we count the number of people who whakapapa Māori. When you fill out your forms, write your iwi and rohe if you know them.
When we know who we are as iwi Māori, how many we are and where we are, then we can build better futures for our mokopuna.
Karawhiua! Support the kaupapa and do the census today.
You can complete the census in Māori or English.
Start your census online at www.census.govt.nz or check out a support event in your rohe.
Call 0800 236 787 for help 8am – 5pm, 7 days a week until 30 June.
#IwiMāori #BeAGoodAncestor

Social media graphic for Māori - Option 4 (PNG 1.3MB)
Post copy:
Census data influences funding for hauora Māori services.
By doing the census, you are backing the kaupapa so that hauora Māori services can get more access to the resources they need.
Karawhiua! Support the kaupapa and do the census today.
You can complete the census in Māori or English.
Start your census online at www.census.govt.nz or check out a support event in your rohe.
Call 0800 236 787 for help 8am – 5pm, 7 days a week until 30 June.

Social media graphic for Māori - Option 4 (PNG 1.2MB)
Post copy:
#KaupapaMāori
Census determines electoral boundaries and influences our representation in Parliament.
When we all take part in the census, we are counted as Māori. This makes us visible, strengthens our voice, and helps us get appropriate resources for kaupapa Māori initiaitves.
Karawhiua! Support kaupapa Māori by doing the census.
You can complete the census in Māori or English, online or on paper.
Go to www.census.govt.nz or call 0800 236 787 for help 8am – 5pm, 7 days a week until 30 June. If you kōrero Māori, there are reo Māori options.

Social media graphic for Māori - Option 4 (PNG 1.6MB)
Post copy:
Time is running out to do the census whānau, but you can still do your forms and make sure your iwi is represented, right up until June.
Census Day was 7 March, so you just need to fill out your forms for where you were staying that night. If you can’t remember where you were, just say you were at home.
You can complete the census in Māori or English.
Start your census online at www.census.govt.nz or check out a support event in your rohe.
Call 0800 236 787 for help 8am – 5pm, 7 days a week until 30 June.
#2023Census #Karawhiua
Alternative post copy options
Time is running out to do the 2023 Census.
Census Day was 7 March, and we need all whānau to fill out their census forms by June.
The census helps determine where billions of dollars are invested in health, education, transport, infrastructure like roads and housing are built.
By taking part in the 2023 Census, our people will be counted. This is important, because when we know who we are, how many we are, and where we are, then we can help to give our people a greater voice.
You can complete the census in either Māori or English. Just fill out your census forms as if it was 7 March. If you can’t remember where you were that day, fill them out as if you were at home.
Get an access code and start your census online at Orwww.census.govt.nz or check out a support event in your rohe at https://www.census.govt.nz/support/. If you have any pātai or need help, call 0800 236 787 from 8am – 5pm, 7 days a week until 30 June.
Tautoko the census.
In the next 5 years, all the big decisions will be made using census data.
If all our whānau fill out their census forms, kaupapa Māori initiatives will have more opportunities and resources to grow.
Because when we know who we are, how many we are, and where we are, then we can embrace the future.
Don’t be invisible whānau. Fill out the census today in Māori or English.
Start your census online at www.census.govt.nz or call 0800 236 787 if you have any pātai or need help.
GIF-style animated videos.
These PNG files include the text from the above social media graphics, without the photo. You can add your own photo using a photo editing application such as Photoshop.
"Don't be a ghost this census" (PNG 14KB)
"Census makes sure te reo Māori is recognised" (PNG 18KB)
"Census supports the future growth of iwi Māori" (PNG 18KB)
"Census data influences funding for hauora Māori services" (PNG 20KB)
"Census strengthens our voice" (PNG 14KB)
"Tūreiti? Kao! Do the census by June." (PNG 17KB)
"Census supports better futures for our mokopuna." (PNG 16KB)
"Census data influences funding for kaupapa Māori services" (PNG 20KB)
English language version
Māori version